Top trends in the content-marketing landscape
The media operator's read on where attention was going.
· 4 clippings · Press
Edward's read on the year ahead in content marketing, written when the market was heading past thirty billion dollars: automation and artificial intelligence at the top of the list.
It is the clearest surviving record of how the media operator thought about attention before he started building hotels.
No business today can do without some form of content marketing.
Edward De Valle II
Covered by 4 outlets on the day; this is the account of record.